Epic Games Store general manager Steve Allison says the new batch of gift-with-purchase Fortnite collabs are inspired by Team Fortress 2.
Epic Games has previously offered goodies in Fortnite with the purchase of games on its store – most notably, in 2023, those who purchased Alan Wake 2 on the Epic Games Store received the man himself in Fortnite. However, Epic’s gifting efforts seem to be ramping up in 2026, and players can already anticipate a Resident Evil: Requiem collaboration (giving players a Grace Ashcroft skin) and a Crimson Desert collaboration (giving players a Kliff skin).
Definitely inspired by exactly that. Ages ago when I was at Telltale Games we did TF hats as a gift with purchase every chance we could as it would always put our games in the top 5 sellers for a good 1-2 weeks. We tested this a lot late in 2025 and the lifts to partners sales…January 29, 2026
Allison admitted that this was “definitely inspired by exactly that,” thanks to his own experience on the other side of the Team Fortress 2 deal. He explains, “when I was at Telltale Games we did TF hats as a gift with purchase every chance we could as it would always put our games in the top 5 sellers for a good 1-2 weeks,” and this experience seems to have motivated Epic to try out a similar experiment with Fortnite. He says, “We tested this a lot late in 2025 and the lifts to partners sales were impressive and just like what we experienced then back in the day.”
Epic’s gifting efforts should hopefully be a win-win, theoretically boosting sales of partners’ games so Fortnite players can get some new loot. And, for Epic, it may inspire some players to pick up a major third-party release like Resident Evil Requiem on the somewhat stigmatized Epic Games Store.
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