Sony’s CEO says the company isn’t planning another price rise for the PS5 right now, but that doesn’t rule out it happening.
During the company’s latest earnings call, Hiroki Totoki, president and CEO at Sony, was asked if we can expect further PS5 price rises following on from the PlayStation hardware price increases that have been rolling out worldwide.
Totoki responds (thanks Genki_JPN and Investing), “We had just had the price increase, so that for the next price increase we don’t have that in plan. We would keep this current price so that we would manage the business based on this current price.”
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So effectively, there won’t be a price increase for now, but I can imagine Sony really doesn’t want people to think of that ‘for now’ part of it.
Obviously the company isn’t planning another price increase weeks after it just raised prices, but that doesn’t mean that we definitely won’t be talking in a year’s time about the PS5 going up in price once again, given that it now costs $200 more for the Digital edition of the console compared to when it first launched back in 2020. Considering that the PS5 Pro is already $900, the prospect of people having to pay a grand for the console if another price rise occurs isn’t exactly something you want to tease well in advance.
Nintendo president Shuntaro Furukawa said back in February that the price of the Switch 2 wouldn’t go up yet, and today, a price increase for the console has been announced to come into effect in September in the US, Europe, and Canada, with a price hike rolling out in Japan this month.
Notably, no one is talking about the price of hardware going down. There’s an ongoing global ram shortage that is currently a plague on the tech world because it’s being wasted on the useless AI slop farms. On top of that, the cost of fuel going up globally will undoubtedly have a costly effect on actually shipping hardware. So unless things change drastically in the near future, we could still be looking at more PS5 price increases.
PS6 price and release window is still undecided, but Sony reports “an increase in investments” into the next-gen PlayStation.
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