Ubisoft recently informed GamesRadar+ of its proposal for a voluntary layoff program, only a week after the developer canceled six games and pledged itself, again, to what it describes as “player-facing Generative AI.” That’s a week that feels like a lifetime, but Ubisoft would like to knock over one more thing on its way out the door. So it’s just increased subscription prices for Just Dance+.
What, you don’t think adding a few extra dollars to the Just Dance+ subscription service – a three-year-old model for a 17-year-old franchise that even fans know is in decline – will save Ubisoft from its other decisions? Decisions like purportedly reactionary studio closures, or reportedly delaying what might be a lucrative, unannounced Assassin’s Creed: Black Flag remake? Ubisoft gets it. But in a PR statement, the studio suggests you should consider “some important truths.”
As of April, a one month pass to Just Dance+ will cost $4.99, up from $3.99, while a three month pass will be $12.99, instead of its original $9.99. One-year passes will cost $29.99, compared to their previous $24.99 price tag. For these modest price hikes, fans can expect to see songs on the service like “Toxic” by Britney Spears – which I enjoyed experiencing in Just Dance 2, a game I physically purchased, and therefore owned, in 2010.
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