Sure, you’ve probably considered the effect that paying $80 or more for GTA 6 would have on your own wallet, but have you ever stopped to consider the poor, struggling game industry? The multi-billion dollar publishers that make AAA games can’t justify raising their own prices if a megalith like GTA 6 sticks to the old model, and Take-Two should really just do the rest of the industry a solid and open the $80 floodgates.
At least, that’s the argument made by Bank of America analyst Omar Dessouky after attending the iicon conference in Las Vegas earlier this month. His team “heard from attendees that the industry, which is perceived as struggling, would have difficulty selling games for $80 if GTA 6 came out at $70,” according to a note published on Seeking Alpha (thanks, VGC). “We think it’s in Take-Two’s self-interest, as a publisher and partner to many developers, to raise the price point for the entire industry.”
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Part of why Dessouky believes that GTA 6 should be $80 is because of Zelnick’s assertion during the conference that the game would be priced in accordance with its value to consumers. Which, uh, was not what Zelnick said – at least not in public. Instead, the CEO insisted that the company aimed to “charge way way way less of the value” players get out of its games.
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