The Rockstar hack could have been a disaster. Instead, Take-Two's stocks have skyrocketed

It’s no secret that GTA 6 is the only thing that most of us can think about. Primed to be the biggest videogame launch ever, Rockstar’s crime-ridden open-world game is going to be absolutely colossal. But it hasn’t been an easy road to get here: there have been delays, the 2022 data breach that saw clips from the game appear online, and now the ransom hack at the weekend, orchestrated by English-speaking group ‘ShinyHunters.’ The collective, which claims it hacked concert retailer Ticketmaster in 2024, threatened to release business-related data obtained via Rockstar’s Snowflake servers. Rockstar, however, didn’t seem particularly bothered.

ShinyHunters claimed that, if it hadn’t received a response from the GTA 6 developer by Tuesday, April 14, it would “leak” the data and send out “several annoying (digital) problems.” Rockstar went on to confirm “that a limited amount of non-material company information was accessed in connection with a third-party data breach,” but noted that the “incident has no impact on our organization or our players.”

April 14 has now come and gone, and the data does appear to have been released (I’m not linking it here as it was both obtained illegally, and likely contains malware). On paper, the leak should have been damning. In reality, Take-Two’s stocks have soared.

Per Google Finance, Take-Two’s stock saw a particularly ugly slump on March 30, but has slowly been increasing. As of April 14 at 9:30am (UTC-4), however, there’s a colossal spike, with a peak of $206.51 appearing at 12:30pm – approximately a $1 billion increase to its overall company value. It appears, then, that the leak has done the opposite of what was intended: instead of damaging Take-Two, it’s improved their financial status. Didn’t see that coming.

We’ve seen hacks tank company financials before: it happened back in 2022 with the aforementioned GTA 6 leak, which saw Take-Two’s stocks drop by around 3% (albeit for a relatively short time). It’s truly bizare seeing a company actually profit from being hacked, but if there’s any developer I can believe it could happen with, it’s Take-Two.

The GTA 6 release date is still set for November this year, but recent leaks have suggested that it’ll likely fall into February 2027. It’s been radio silence since the game’s last big drop, punctuated only by Rockstar North coming under fire for allegedly sacking developers who tried to unionize (Rockstar officially cited “gross misconduct” as the reason for their removal).

Take-Two and Rockstar have needed a win; a sign that there’s still some life there. I don’t think a ransom hack is the W they expected, but it’s the one they’ve got. I reckon they aren’t complaining.